Northwind Pulse™ Creator & Ecommerce Tools
Not sure which dashboard fits your goal? See the tool guide below ↓
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Tool Guide

Which tool should I choose?

Each dashboard is built for a specific question. Here's what data each one uses and what it helps you answer.

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Shopify
Revenue & Sales Performance
Data fields used
Gross Revenue Net Sales Orders AOV Discounts Sales Channel UTM Source UTM Campaign Order Status
Questions this answers
  • Which months drove the most revenue?
  • What's my average order value trending?
  • How much revenue is coming from Instagram vs. Google?
  • Are my discount codes cutting into net revenue?
  • Am I on pace to hit my monthly sales goal?
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Instagram (via GA4)
Revenue & Conversion
Data fields used
Sessions Conversions Revenue Conversion Rate Bounce Rate Campaign UTM Content
Questions this answers
  • Is my Instagram traffic actually converting?
  • Which campaigns drive the most sessions and revenue?
  • What's my bounce rate from social traffic?
  • Am I hitting my monthly revenue goal from Instagram?
  • Which content type brings in the most sessions?
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Cross-Platform
Cross-Platform Attribution
Data fields used
Sessions Revenue CVR ROAS Platform Campaign Bounce Rate
Questions this answers
  • Which platform drives the most revenue overall?
  • Where should I focus my ad spend?
  • What's my blended conversion rate across all channels?
  • How does Instagram compare to TikTok for driving sales?
  • Which campaign is performing best across platforms?